{"id":5986,"date":"2026-10-12T16:27:22","date_gmt":"2026-10-12T14:27:22","guid":{"rendered":"https:\/\/blog.lallianse.com\/?p=5986"},"modified":"2026-10-12T16:49:48","modified_gmt":"2026-10-12T14:49:48","slug":"big-2026-by-bpifrance-2","status":"publish","type":"post","link":"https:\/\/blog.lallianse.com\/index.php\/en\/big-2026-by-bpifrance-2\/","title":{"rendered":"BIG 2026 by bpifrance"},"content":{"rendered":"\n<p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fecc00\" class=\"has-inline-color\"><strong>[<a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23big2026&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noreferrer noopener\">#BIG2026<\/a>] Can an innovation be excellent\u2026 without ever being ordered?<\/strong><\/mark><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b7de46ff6b340535d08d823d5ea30821\" style=\"color:#516d7f\">A key paradox emerged from the #conversation we moderated yesterday at #BIG, centered on a simple question: how do we create viable demand to accelerate #deeptech in healthcare?<br><br>Because there is a long journey between a relevant, available solution and that first order:<br>\u2192 a value proposition to build for all stakeholders<br>\u2192 a healthcare facility that must mobilize time, teams, and a budget to run a pilot <br>\u2192 a procurement process to understand, anticipate, and coordinate <br>\u2192 a contractual framework that needs to be in place <br>\u2192 a manufacturer that is still in business to issue the invoice!<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-ec2eaabdb70a3fd615a93b249470f74f\" style=\"color:#516d7f\">Ultimately, it requires orchestrating #alignment among the decision-maker, the payer, the prescriber, the beneficiary, and the end-user&#8230;<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6f0404a4de8b6df9f8ffc5ac1df7b54d\" style=\"color:#516d7f\">Market access is an integral part of the investment narrative (equity story) and cannot be considered only after commercial authorizations are granted. Evidence, the decision-making process, the budget, and the procurement pathway must all be prepared together, as early as possible.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f2063f984ec07c22f5f1a0984e2e2f1a\" style=\"color:#516d7f\">Thanks to <a href=\"https:\/\/www.linkedin.com\/in\/noa-bach-84922b151\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noa Bach<\/a> (<a href=\"https:\/\/www.linkedin.com\/company\/ap-hp\/\" target=\"_blank\" rel=\"noreferrer noopener\">AP-HP, Assistance Publique &#8211; H\u00f4pitaux de Paris<\/a>), <a href=\"https:\/\/www.linkedin.com\/in\/peggy-rematier-963b001\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peggy Rematier<\/a> (<a href=\"https:\/\/www.linkedin.com\/company\/bpifrance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bpifrance<\/a>), <a href=\"https:\/\/www.linkedin.com\/in\/julierachline\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julie Rachline<\/a> (<a href=\"https:\/\/www.linkedin.com\/company\/lallianse\/\" target=\"_blank\" rel=\"noreferrer noopener\">LallianSe &#8211; Catalyseur d&rsquo;action(s)<\/a> &amp;&nbsp;ex <a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23braintale&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noreferrer noopener\">#Braintale<\/a> wearing two hats) <a href=\"https:\/\/www.linkedin.com\/in\/louis-potel-3733712b\/\" target=\"_blank\" rel=\"noreferrer noopener\">Louis Potel<\/a> (<a href=\"https:\/\/www.linkedin.com\/company\/resah\/\" target=\"_blank\" rel=\"noreferrer noopener\">Resah<\/a>) and <a href=\"https:\/\/www.linkedin.com\/in\/hicham-chehade-02b6b466\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hicham CHEHADE<\/a> (<a href=\"https:\/\/www.linkedin.com\/company\/optacare\/\">OPTACARE<\/a>) for their highly complementary insights and experiences&#8230; and, of course, to the audience for actively participating in the Q&amp;A and voting throughout the discussion !<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-52f5dfda1313d2c2d999ceae312ac66f\" style=\"color:#516d7f\">A topic that clearly deserves further exploration: how can we shorten the time between an innovation becoming available and its actual use?<br><br><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23healthcare&amp;origin=HASH_TAG_FROM_FEED\" target=\"_blank\" rel=\"noreferrer noopener\">#Healthcare<\/a><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23innovation&amp;origin=HASH_TAG_FROM_FEED\">#Innovation<\/a><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23bpifrance&amp;origin=HASH_TAG_FROM_FEED\">#bpifrance<\/a><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23mod%C3%A9ration&amp;origin=HASH_TAG_FROM_FEED\">#mod\u00e9ration<\/a><a href=\"https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23dialogue&amp;origin=HASH_TAG_FROM_FEED\">#dialogue<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/julierachline\/\" target=\"_blank\" rel=\"noreferrer noopener\">Julie Rachline<\/a><a href=\"https:\/\/www.linkedin.com\/in\/shahrzad-moradi1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shahrzad Moradi<\/a><a href=\"https:\/\/www.linkedin.com\/in\/maryline-browne\/\" target=\"_blank\" rel=\"noreferrer noopener\">Maryline BROWNE-DIGUERHER<\/a><a href=\"https:\/\/www.linkedin.com\/in\/davmarques\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Marques<\/a><a href=\"https:\/\/www.linkedin.com\/in\/olivier-chabanon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivier Chabanon<\/a><a href=\"https:\/\/www.linkedin.com\/company\/la-french-care\/\" target=\"_blank\" rel=\"noreferrer noopener\">La French Care<\/a><a href=\"https:\/\/www.linkedin.com\/company\/bpifrance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bpifrance<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-6001\" data-id=\"6001\" src=\"http:\/\/blog.lallianse.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-08-at-14.39.511-1024x768.jpeg\" srcset=\"https:\/\/blog.lallianse.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-08-at-14.39.511-1024x768.jpeg 1024w, https:\/\/blog.lallianse.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-08-at-14.39.511-300x225.jpeg 300w, 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https:\/\/blog.lallianse.com\/wp-content\/uploads\/2026\/10\/PXL_20261008_093306510-1-2048x1152.jpg 2048w, https:\/\/blog.lallianse.com\/wp-content\/uploads\/2026\/10\/PXL_20261008_093306510-1-1200x675.jpg 1200w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7513950287791845376?collapsed=1\" height=\"628\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Post int\u00e9gr\u00e9\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[#BIG2026] Can an innovation be excellent\u2026 without ever being ordered? A key paradox emerged from the #conversation we moderated yesterday at #BIG, centered on a simple question: how do we create viable demand to accelerate #deeptech in healthcare? Because there is a long journey between a relevant, available solution and that first order:\u2192 a value &hellip; <a href=\"https:\/\/blog.lallianse.com\/index.php\/en\/big-2026-by-bpifrance-2\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;BIG 2026 by bpifrance&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[262,266],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/blog.lallianse.com\/wp-content\/uploads\/2026\/10\/PXL_20261008_093305657-1-scaled.jpg","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/posts\/5986"}],"collection":[{"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/comments?post=5986"}],"version-history":[{"count":3,"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/posts\/5986\/revisions"}],"predecessor-version":[{"id":6012,"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/posts\/5986\/revisions\/6012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/media\/5999"}],"wp:attachment":[{"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/media?parent=5986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/categories?post=5986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lallianse.com\/index.php\/wp-json\/wp\/v2\/tags?post=5986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}