[#BIG2026] Can an innovation be excellent… without ever being ordered?
A key paradox emerged from the #conversation we moderated yesterday at #BIG, centered on a simple question: how do we create viable demand to accelerate #deeptech in healthcare?
Because there is a long journey between a relevant, available solution and that first order:
→ a value proposition to build for all stakeholders
→ a healthcare facility that must mobilize time, teams, and a budget to run a pilot
→ a procurement process to understand, anticipate, and coordinate
→ a contractual framework that needs to be in place
→ a manufacturer that is still in business to issue the invoice!
Ultimately, it requires orchestrating #alignment among the decision-maker, the payer, the prescriber, the beneficiary, and the end-user…
Market access is an integral part of the investment narrative (equity story) and cannot be considered only after commercial authorizations are granted. Evidence, the decision-making process, the budget, and the procurement pathway must all be prepared together, as early as possible.
Thanks to Noa Bach (AP-HP, Assistance Publique – Hôpitaux de Paris), Peggy Rematier (Bpifrance), Julie Rachline (LallianSe – Catalyseur d’action(s) & ex #Braintale wearing two hats) Louis Potel (Resah) and Hicham CHEHADE (OPTACARE) for their highly complementary insights and experiences… and, of course, to the audience for actively participating in the Q&A and voting throughout the discussion !
A topic that clearly deserves further exploration: how can we shorten the time between an innovation becoming available and its actual use?
#Healthcare#Innovation#bpifrance#modération#dialogue
Julie RachlineShahrzad MoradiMaryline BROWNE-DIGUERHERDavid MarquesOlivier ChabanonLa French CareBpifrance
















